When running a Keyword Search, what format is required for phrases?

For conducting a Keyword Search, the requirement for using quotation marks around phrases is essential as it instructs the search algorithm to look for the exact sequence of words within the quotes. This means that if you enter a phrase like "customer satisfaction," the search will return results that contain the exact phrase as a whole rather than results that simply include the individual words "customer" and "satisfaction" scattered throughout the content. This specificity is critical, especially in fields like review management, where the context of phrases can significantly affect the relevance and accuracy of search results.

Using quotation marks ensures precision in the search process and enhances the ability to retrieve meaningful information related to exact phrases, which can yield better insights when managing customer reviews or feedback.